The 0-1 Newsletter Launch Guide For Creative Founders 📧 

Do you feel like you’re starting again every time you go to write a newsletter? Stuck for ideas? Is it not growing? No one reads it? 

You’re not alone. I used to be one of them.

That is until I learned that the root problem wasn’t my writing ability. It was because I had no structure and the wrong mindset.

Chances are, you’re the same. Because there are usually 3 reasons holding you back from growing a successful newsletter. Let me explain:

1. You have no system: starting on a blank piece of paper each week is overwhelming.

2. You don’t have a clear message: writing whatever random thoughts are on your mind isn’t what the reader wants

3. You’re in the wrong mindset: you assume no one will read your newsletter anyway. 

So don’t worry, today we’ll talk about how to create a system to help you save hours so you can easily scale your newsletter.

How To Structure A Newsletter That Your Audience Will Love

Luckily there are a few simple steps to get around this.

Here are 3 simple steps to help you automate your newsletter production: 

Step 1: Define your newsletter strategy

When it comes to writing online, the reader doesn’t care about you. It’s all about the reader. Your thoughts and ideas are the solutions to their problems. Writing is just the vessel to convey your message. 

Write down the following:

1. What’s the goal of your newsletter? Is it to increase sales? Become a thought leader? 

2. What’s the value prop of your newsletter? Does it help founders to improve their mental health through actional mindful tools?

3. Who is your audience? Founders looking to learn about paid ad strategies?

Write a one-liner for each. Remember you’re not married to these and they’ll likely change over time as you grow and iterate. 

Step 2: Create your writing template

The best newsletters do the same thing each week and follow a specific format. There are various ones out there and again yours can change as you learn and grow. 

For now, you need a proven format to get started which you can replicate each week. 

This will save you from reinventing the wheel each week. 

Grab your copy here. 

Step 3: Fix your mindset.

Writing is all about thinking clearly. Creatives often doubt themself and are sensitive to feedback or rejection. 

For some, they feel they have no place writing newsletters at all. They assume they have no value to offer. 

Wrong. Everyone has something to talk about. Adopt the mindset that you must share your knowledge and help others solve a similar problem. 

Learn to embrace feedback and don’t take it personally. If your open rates are super low, don’t give up. Just improve your subject lines. 

The more you can learn to look at things from an outside perspective, the better. Get used to shipping quickly, breaking things and improving. 

Don’t let a bad mindset hold you back. 

Everyone experiences this so I’ve put together a free guide on breaking through imposter syndrome, which you can grab here. 

Practice Writing

Now to practice. Take this system and start writing. Stuck for ideas? We’ll cover that next time.

My favorite method for improving my writing: Copywork.

Copy work is where you sit down and hand write copy you love onto paper. Don’t change anything, just write it exactly as you see.

Some of my favourite newsletters which you can use for this:

startup social 

Growth Reverse Engineered

The Brain Food Newsletter

Bonus tip: immersion is the best way to learn quickly. Taking a Saturday to study and practice as much as possible will get you ahead of most.

Resources To Help You Write

📧 Want to collect emails for your newsletter fast? Check out last week’s post.

🧐 Curious why newsletters are so important for your brand? Read this.

🤓 I’m planning a 7-day challenge to help creative founders launch and scale a newsletter. Just shoot me a reply here or on Twitter if you’re interested.

P.S. If you’re interested in having a newsletter like this written for you, then let’s chat.

Thank you for reading Tom’s Letter. I hope you find it valuable. If you did then forward it to a friend or share it on social. If you were a lucky one who had this forwarded to you, subscribe here.

Have a great week,

Tom ✌️

P.P.S. What did you think..