Ready To Ride The Newsletter Wave?

Most businesses and solopreneurs have caught onto the social media wave.

They're posting daily on the content hamster wheel, fighting for attention.

Until they're not. It's too easy to miss a day. You feel as if you're posting into the void. The result? Crickets.

I read a Tweet the other day: “My agency creates short-form clips for founders, so if you want to 10x your content this year, send me a DM”. Yawn. Good for you bro.

That one Tweet shows you firsthand why selling on socials doesn’t work. People are there for entertainment, education, and insights. Not plugs.

You can relax now. I’m sure a weight has been lifted knowing that you don’t have to sell your soul daily.

So how do you grow your brand online?

Simple. Email.

Why? Email converts 174% more than social media. Read that twice.

How to grow your business through a newsletter

Build 

An online audience is the highest ROI asset you can own.

Using social media, tell the world:

• What you’ve done

• What you’re doing

• What do you dream of

• What do you geek out on

Find your one specific audience and their problems, then post daily content to help solve that problem.

This is how you generate traffic.

Capture

Now send that traffic somewhere (aka your email list).

Your mission is to collect emails. Simple.

You can’t run a newsletter without any emails, so how do you collect them?

Through educational lead magnets.

Why are they so great?

• 50% opt-in rates

• Build them once and they convert forever

• They’re the most leveraged way to offer value

I made a free guide on exactly how you can build your Educational Email Course here.

Nurture

Now that you have a steady stream of emails entering your list, it’s time to nurture them and turn them into clients.

How?

• Send weekly emails

• Dive deeper into relevant topics

• Every so often, subtly ask for the sale

There you have it, the world’s most simple but effective sales funnel.

Alright, let that sink in. Time to think about how you leverage your experience to write high-value emails that persuade your target audience to take action.

Interested in me ghostwriting your newsletter or building out an Educational Email Course for you? Just hit reply with a 👻 emoji.

Resources 📚

• I’ve previously written a deeper guide on using this process to attract investors for your real estate company, check it out here.

• You don’t need more time, you need to learn how to focus. Learn how to get more done in less time here.

• Improve your writing in 60 minutes here.

Have a great week ✌️

Tom