Real Estate CEO Secrets: The 3 Part Funnel To Attract Investors On Auto Pilot

3 Steps to leverage your experience and attract investor leads on autopilot (no coffee meetings necessary)

This I’m sharing our secret funnel booking 5+ real estate investor calls a week on autopilot.

Think running between coffee meetings is the only way to raise investment for your real estate deals? Think again. This is not only unsustainable, it can hurt your company's growth. Running between meetings, and repeating yourself and your mission to investors while still trying to grow the company is not the way to run things.

All the time you’re out looking for investment, you’re distracted from finding deals, running the company and focusing on the overall growth.

There’s a new way. And it involves investors coming to you instead of the other way around. It’s time to claim back your time and focus on growing your company while having instant access to investor funds whenever you need them.

Instead of running between meetings, you can leverage your experience to create an online brand. It’s the most scalable way to reach investors and position yourself as a thought leader in your space. This allows you to claim back countless hours to focus on growing the company while securing investment on autopilot. Long term, this will help you to:

• 🚀 Scale faster

• 💰 Access investors without the work

• 🤝 Attract more deals and opportunities

Let’s dive into the branbuilder blueprint…

Leveraging your experience to attract investors

Step 1: Generating Traffic Through Social Media

Automated lead generation begins with a strategic overhaul of your social media presence. This isn't just about posting content; it's about a unique brand that resonates with potential investors and positions you as a thought leader.

Building an online audience is a cheat code for success. Having a loyal following gives you instant and free distribution for anything you sell.

As a real estate CEO, you want to focus your time on Twitter and LinkedIn. Why? that’s where your target audience hangs out and these platforms still have great reach to grow an account from zero.

Here’s your cheatsheet for building a loyal audience:

• Craft your perfect bio on Twitter & LinkedIn (a snapshot of what you do and why people should follow you)

• Set a professional photo- no holiday snaps

• Claim your category: don’t blend in as another real estate CEO- think about what makes you unique.

• Pinned Post: Biographical Pillar Post is intended to: claim your niche, give readers a “lay of the land” of all the things you do, and drive readers to the most relevant opt-in pages, products, programs, or services

• Create 3 content buckets:

• Career & life advice

• Domain-Specific Advice

• Industry Insights/Trends

• Content formats:

  • Actionable: Instructional “How To” type content.

  • Analytical: “Breakdown” content explaining how things work, backed by numbers/data.

  • Aspirational: Inspirational content that shares stories (either your own or curated from relevant well-known industry experts)

• Posting frequency: 3 short-form posts daily and 2 long-form posts weekly

• Posting cadence: 8:30 am, 11:00 am & 7:30 pm daily (your local timezone)

• Growth Hacking: engage daily with 50 relevant creators & thought leaders in your space to leverage their following and get eyeballs on your content

Follow these steps daily for at least 3 months and it’s impossible not to grow. You can use platforms like Hypefury to help with scheduling and ideas.

Capturing and Converting Leads

Step 2: Capturing Traffic and Leads Through Social Media:

Building an audience is just the beginning. The real magic happens when you channel this audience into a more direct form of engagement. Remember, you don’t own your social media following and they’re exposed to other content and distractions.

You need to speak to them directly, which means building an email list. Your email list is your biggest asset.

The best way to get followers off social media and onto your email list: Email-Based Courses.

What is an Email-Based Course

They’re essentially a lead magnet offering free value to your audience in exchange for their email address. The reader opts into the sequence and then goes through a 5-day automation educating them on a specific topic.

Why do Email-Based Courses Work

Lack of education is the biggest bottleneck in sales. Before someone invests in your company, you need to build trust and educate them. Email-based courses are the best way to do this at scale. Once built, they convert and sell 24/7.

How to book sales calls through your email list

Once the reader has been through your 5-day educational sequence, it’s the perfect time to ask for something from them. This is where you follow up with a sales sequence encouraging them to book a call to find out more about investing with your company.

For a complete guide on how to build your Email-Based Course to capture investor leads and book calls, head here.

The Art of Nurturing Relationships

Step 3: Ongoing Email List Nurturing:

This is the final step of the funnel. By now you’re already booking investor leads on autopilot. But remember, not everyone will book in on the first round. Some leads require time and nurturing before they're ready to engage fully.

However, you now have their email address so you can keep nurturing them through the power of newsletters.

Here’s the ultimate Newsletter Nurturing Playbook:

• Positioning: your newsletter should build on your existing content which already resonates with your following. Keep it relevant and unique to your brand.

• Content Buckets: Again, use the same content buckets which you’re using on social media, just expand on them and go into more depth

• Posting Cadence: Once a week is optimal

• Infrastructure: Beehiiv is the best email newsletter platform for creators.

• Newsletter Template: Feel free to emulate the one you’re reading! Make your content easy to skim-read by using sections and clear action points

• Subject lines: Regularly test different subject lines to see what gets the most opens

• Imagery: images are great for enhancing your email. Make sure they’re high quality and relevant and you mention any sources if they’re not your own.

• Analytics: Again, just like with your social media content, be sure to regularly review your data to see what’s performing well and what isn’t

• Call to action: While your newsletter should be highly educational and valuable, it’s wise to still have some form of a call to action. You can slip in a “book a call” link at the end of each email, or send one-off sales emails every so often. Again, just test which brings the best results. The key is to not sell too much too often. Focus on high-value content, give readers an option to learn more and book a call and when they’re ready they’ll reach out.

This ongoing nurturing process not only keeps your leads warm but also positions you as an indispensable resource in their investment journey.

TL;DR:

You're not just generating leads; you're building a self-sustaining ecosystem that attracts, nurtures, and converts investors, all while you focus on the bigger picture – growing your real estate empire. Welcome to the future of investor lead generation.

Looking for a done-for-you service? If you’re a real estate CEO running a 7-figure+ company then outsourcing this service can make perfect sense for you.

If you’re intrigued by how you can generate 5+ investor calls each week on autopilot, grab 15 minutes on my calendar to find out how you can automate your fundraising process.

Tom 

Real estate investor and ghostwriter.