Why I handwrite other people's LinkedIn posts (+ my weird productivity hack & NYC update)

Hey friend,

Greetings from NYC. This week's been a whirlwind of client meetings, solo adventures, and deep thinking about how we create work that matters.

This week in 5 minutes:

1. Why NYC is the best place in the universe

2. My framework for how I learnt how to write

3. How to hack your brain to override procrastination

🗽 NYC: A special kind of energy

You know that feeling when you feel like the rookie in the room? That's NYC. Everyone is crushing it.

This city operates at a different frequency. It's like the Premier League of the business world. Everyone's building something, everyone's moving fast, and mediocrity isn't even in the vocabulary.

Between client meetings, I've been soaking it all in:

• Running with founders at local run clubs

• Taking solo walks to process and think

• Catching up with friends who are all doing wild things in tech and real estate

The energy here doesn't let you slack. You either keep up or get left behind.

That's exactly what I needed this week.

📝 "How do you write such good LinkedIn posts?"

Got this question from a client this week. The answer? I stole from the greats (because great artists steal).

Here's the unsexy truth about how we developed our writing style:

1. We studied the best performers religiously

2. We physically handwrote their best posts (yes, with actual pen and paper)

3. We built a massive swipe file of winning frameworks

It's like learning to play an instrument. Sure, you learn the basics of how to read music. But you don't spend all your time reading about music- you practice playing.

Curious about how to turn your ideas into LinkedIn posts that drive leads? Then let’s talk.

🎯 Making important work feel urgent (Even with ADHD)

Here's the thing about important work – your brain doesn't care about it. Not really.

Client work? Easy. Your brain sees immediate consequences for not doing it.

Your own content? Your growth work? Your brain goes "meh, maybe later."

Here's how I trick my ADHD brain into treating important work like it's urgent:

Remember that time you still delivered client work while feeling like absolute garbage? Yeah, that's because:

• There was a deadline

• There were clear deliverables

• There were consequences for failing

Now, what if you treated yourself like your most important client?

Here's what I do:

1. Every Sunday, I "hire" myself

2. Set crystal clear delivery deadlines for growth work

3. Report progress daily (to my team or accountability partner)

4. "Invoice" myself points for completed work (gamification works, trust me)

Want real urgency? Put something on the line:

• Post your daily progress on LinkedIn

• Pay a friend if you miss a day

• Get an accountability partner

• Write a letter to your future self about what happens if you don't do the work

  
  💭 Thoughts

NYC reminded me of something crucial this week: The gap between where you are and where you want to be isn't about knowledge. It's about execution.

But the best way to execute is to get around the right kind of people.

The most successful people I know aren't sweating over ideas or money. They're building relationships with people who want to win.

Until next week

Tom ✌️