The weekly run down: 20th August.

I’m back after a busy few weeks of travel, business and time off-grid.

How to achieve 50% opt-in rates and convert more traffic to cash

📰 TL;DR: Driving traffic is step 1, but you then need to convert it. The best way to do this is by offering a free Educational Email Course related to your niche. The user gets high-value content and you move them onto your email list. It’s a win-win

💡 Insight: When traffic visits your site, they’re likely still looking for information and need more touch points before they buy. That’s why getting them onto your email list is so valuable. Educational Email Courses can achieve opt-in rates of 50%+ and perform much better than standard “promo” or “subscribe” pop-ups. The best part: you only have to build them once.

Here’s an example of what they look like.

If you’re a business owner and what to explore these more and how they could look for your site, shoot me a reply on here or Twitter and we can chat.

My new favourite writing tool:

📰 TL;DR: Imagine having a library of viral templates which you can just fill out with your content. Typeshare does just that.

💡 Insight: Typeshare helps remove the thinking from a lot of the writing process. Having set templates and structure saves hours and preserves your mental bandwidth for creating original ideas and content.

Work as soon as you wake

📰 TL;DR: Research shows that you’re most likely to enter a flow state upon waking. Not in 10 minutes, but within 60 seconds. Ditch the routine and open the laptop and start working for 1-3 hours.

💡 Insight: When you first wake up, cognitive load is low, you haven’t had much time to think or pile information into your brain. This makes your brain most prone to entering the flow state first thing in the morning.

Action:

1. Ditch the 3-hour morning routine

2. Plan your task as precisely as possible the night before

3. Wake up and walk straight to your desk to begin work

4. Allow time later in the day for your morning routine and recovery (key) 

Tweet of the week

Greg is a legend and makes a valid point about creating content for you and your audience, not engagement.

Lessons from building businesses

📰 TL;DR: everything takes longer than you think.

Most entrepreneurs are optimistic which is a good thing, but this can carry over to time management. This usually results in being impatient with results and getting frustrated when they don’t come sooner.

Lesson: Any goal you’re working towards will likely take longer than you think. But that’s okay. Lean into the process, be ruthless with action but be okay with waiting for the result. Never give up on something just because it’s taking longer than you first thought.

That’s it for this week, any questions or feedback just shoot me a reply here or drop me a DM on Twitter.

Tom Scourfield

Curious Entrepreneur