Websites vs Funnels

Question: was the last time you actually bought something from a random company's website?

95% of founders think their website matters.

Okay I made that up. But I definitely notice new and seasoned founders obsessing over their website colors while their competition is eating their lunch.

You know the drill:

• Perfect copy

• Perfect design

• Perfect buttons

• Zero leads

Your website isn't the problem.

Your funnel is.

With the exception of D2C brands, most websites are just brochures. They tell the world you exist and what you’re about.

But here’s a real stat: the average website has a 2% conversion rate. Meaning 98% of traffic will bounce.

It may feel fun and exciting to go down a Webflow rabbit hole every time you have a new idea. But fancy websites don't solve every company owner's key problem: distribution.

How will you get eyeballs on your shiny new idea?

Here's What Actually Works:(And no, you won't need to dance on TikTok)

The Organic Pipeline Playbook:

1. LinkedIn Builder: Your traffic generator

Forget spray-and-pray content. Build your LinkedIn content engine instead.

Your insights → Your audience → Your pipeline

You have two options here: post 10x daily and engage with 50 accounts. Or get good at writing and master the art of hooks to increase your chances of going viral.*

The MidWit content strategy:

• Post daily

• Write about your expertise and inject personality

• Review metrics and talk more about the topics performing the best

The best niche is yourself pushed out at scale.

*(There's a secret third option: hire a ghostwriter 👻 If you’re strapped for time and need some help, then let’s talk.).

2. Educational Email Course: Capture Emails

Instead of sending traffic to your website, build a 5-day email course that actually teaches something valuable.

Create an opt-in page separate from your website and send all your traffic there (where you can expect 50% opt-in rates)

Why this works:

• You're giving real value (not another "ultimate guide" which gets lost in the downloads folder)

• You're educating before selling

• Your expertise works 24/7

Don't believe me? They work for founders like Greg Isenberg and Nicolas Cole.

3. The Money Part: Convert 

You need:

• A nurture sequence that doesn't sound like a robot

• Follow-ups that feel human

• Clear next steps

The best part? While you're in meetings, on vacation, or actually running your business...

Your funnel is booking calls and generating sales on autopilot.

Lastly, move everyone over to your mail mailing list and continue to nurture them.

The Simple Framework: LinkedIn → Email Course → Nurture → Convert

No websites were harmed in the making of this funnel 😏

Want a free content funnel outline for your company? Drop me a reply and I'll send one through.

Until next week

Tom ✌️