How to unlock more $ from your email list (and why impatience kills dreams)

Creators: unlock more revenue from your email list 

How to create urgency in your sales sequences (without being a jerk)

Hey, creator. Yes, you.

You've got a list. You've got products. But sales? They could be better.

You need a promo that doesn't make you feel sleazy. One that practically runs itself.

I've got your back.

Here's the deal: it's all about smart scarcity.

Not the fake "only 3 left!" kind. The real deal.

Picture this:

You're launching a new course. It's worth $500. But you're feeling generous.

So you tell your list: "It's $200 now. But every 25 purchases, it goes up $50."

Boom. You've just lit a fuse.

Why does this work?

1. It's real scarcity. No lies, no tricks.

2. It rewards quick action.

3. It creates buzz. People talk.

"Hey, did you get in at $200? I snagged it at $250!"

The best part? It runs itself.

No need to send panicky "last chance!" emails at midnight.

The urgency is built-in. The value is clear.

And you? You're not the bad guy. You're the hero offering a deal.

Here's how to set it up:

1. Set your full price.

2. Decide on your max discount.

3. Choose your price jump. ($50 works well)

4. Pick your trigger. (Every 25 sales is a sweet spot)

That's it. Four steps.

Now, go sell that thing.

Your list is waiting. Your product is ready.

All you need is this little spark.

Light it up.

✍🏻 Need help to level up your emails? Let’s talk.

Patience has a terrible reputation

You think patience is boring. Me too. But we're wrong.

Patience is a superpower. Oliver Burkeman said it. I believe it.

I have ADHD. Patience? Not my thing. I'm the poster child for the planning fallacy. Everything takes twice as long as I think.

But here's the twist: that's good and bad.

If I knew how long things really took, I'd never start. Crazy deadlines? They get stuff done faster.

The real danger? Giving up because you're impatient.

You could be one step away from a breakthrough. But impatience makes you quit.

The good stuff is on the other side of patience. But most people restart, thinking the next thing is the answer.

Burkeman says we think we can control the pace. We can't. We only control what we put in, not when it pays off.

He calls it "staying on the bus."

I used to move cities every 3 months during the nomad life. Guess what? No community. Now I stay put. I'm learning patience.

Want to build patience? Burkeman has three tricks:

1. Enjoy having problems.

They're a feature, not a bug. New problem? You're levelling up.

2. Go small, consistently.

Robert Boice studied writers. The best ones? They wrote a little every day. It's easier to do 10 minutes daily than pull all-nighters.

3. Push through the boring.

The gold is on the other side of boring work. It's not pretty, but it's how you build a moat. Go where others won't.

Patience is hard. You'll miss the quick wins. You'll feel stuck. Which is why we must stay on the bus.

It means you're playing the long game.

Theme of the week

Leverage ⚙️

Amazing Modern Wisdom episode featuring Dan Martell. Most entrepreneurs end up in chaos (I’ve been there) but that’s not the goal of a business. Dan talks about how to build the machine which builds the machine.

A must-watch for anyone looking to buy back time and reduce the white-knuckle approach to business.

Until next week

Tom ✌️