This Growth Hack Feels Like A Cheat Code

It was a sunny day and two online entrepreneurs were meeting for lunch. They’re extremely alike: they’re ambitious, smart and both founded previous companies.

They’re chatting over lunch, realising how much they have in common. They both create high-value content in the same niche for huge audiences. They also have a successful newsletter which they rely heavily on.

But there was a difference.

One of them had managed to create an 8 figure holding company. They were buying and building companies, without having to work more than 35 hours a week.

The other was struggling to scale his only company beyond 6 figures a year working round the clock.

What Made The Difference.

Have you ever wondered what could make such a huge difference in someone’s life? It’s not their IQ or work ethic. It’s not that someone is more committed.

The difference lies in what each person knows and how they make use of that knowledge. That is why I am introducing to you: Email-Based Courses. The 8 figure founder had understood these and implemented them across their brand. The other had not and was still relying on a “join the community” button for their newsletter. 

A Growth Tool Like No Other.

You’re not looking at some expensive fad which only works in certain circumstances. Email-Based Courses are rooted deep into our psychology to offer free, engaging value and build trust. This is exactly what’s needed to make sales like crazy without ad spend or extra hours.

Why Brands Should Leverage Email-Based Courses

For many brands, the strength of their business is linked to the strength of their email list. But here's a crazy fact: the average opt-in rate hovers around 5%. So, it doesn't matter how outstanding your content is, if no one sees it.

But what if there was a method that could propel your opt-in rates to over 50%? Enter the potent strategy of offering a free Email-Based Course. Today, we'll delve deep into why this could be the game changer your brand needs.

Understanding the Email-Based Course

Before we dive into the benefits, let's first demystify what an Email-Based Course is. In essence, it's a streamlined mechanism for delivering content. The standard format is a 5-day, automated email campaign. Platforms like Convertkit make it simple to set up: create a sequence that gets triggered as soon as someone signs up via your landing page.

Now, let’s delve into the heart of why your brand absolutely needs its own Email-Based Course:

Education Over Hard Sales

Asking someone to subscribe to your mailing list is a form of sales. Email-Based Courses replace the ask with value. They make it seem like there's no ask (sneaky right?). That's because readers want to be educated, not sold to.

Stand Out In A Sea Of Sameness

With websites overflowing daily with generic "subscribe" pleas, you need to stand out. Your brand needs to offer something unique, a promise of real value. An Email-Based Course offers precisely that. Instead of just another newsletter, you're offering structured, value-packed content.

Set It and Forget It

One of the standout advantages of Email-Based Courses is their efficiency. About 99% of the heavy lifting is done upfront during the creation phase. Once live on your website, they act as silent salespeople, operating round the clock.

Laying the Foundation for Sales

By the time a subscriber completes your course, they've begun a relationship with you. They view you as a credible authority in your niche. And most importantly, they trust you. This primes them perfectly for sales pitches, leading to higher conversion rates.

The Underdog Advantage

Surprisingly, the power of Email-Based Courses remains under-realized among many creators and brands. This presents a golden opportunity. Adopting this strategy now puts you ahead of the curve, offering a competitive edge.

Still need proof? Take a look at industry legends like @gregisenberg, who have leveraged them. Check out his course here.

Launching Your Email-Based Course

I've created 'The Ultimate Guide To Email-Based Courses'. It gives you everything you need to build and launch your own. Learn exactly how to scale your newsletter and unlock 7 figure revenue. Grab it here (free not but not forever).

My Favorite Resources This Week 🔍

Here are some of the things I’ve come across this week that will improve your life:

🎙 My two favourite podcasts collide: MFM host Shaan Puri was on Modern Wisdom. Expect to learn a new and refreshing approach to achieving what you want in life. Enjoy.

📧 Running with the theme of spicy advice, my favorite start-up guy Greg Isenberg dropped some epic truths to get you thinking. Read it here.

✍🏻 Some business entertainment: I stumbled across a fellow Brit who wrote an awesome (and at times hilarious) piece on the Gym Shark Story.

Ways To Work Together 🤝

If you think having more emails on your list would give you more revenue, then let’s chat. I have a few spots left this month for brands and creators looking to implement Email-Based Courses into their businesses. I’ll ghostwrite the entire course specifically for your brand. I’ll also build the opt-in page and email sequence. Feel free to grab time on my calendar here or shoot me a reply.

Speak soon,

Tom