The Clicks To Bricks Framework

Clicks To Bricks 📈

At 24 I left my job and was figuring out my next move.

I decided real estate was a good bet.

I read how nearly all millionaires own real estate.

Perfect, let's build a real estate portfolio I thought.

I was in for a surprise. Inexperienced and without capital, I realized this would be harder than I thought.

I needed two things: deal flow and investors.

I understood how to find deals. Being half the age of the average UK investor I had an advantage when it came to lead generation. I set up systems and campaigns to find leads and get in front of property owners.

Finding investors was a different ball game. The money was controlled by humans. Humans who didn’t know me and I had no track record.

I threw myself into networking events, cold calling and harassing friends and family.

This created another problem: it was distracting me from my deal pipeline. Trying to line up a deal and investor at the same time became exhausting. Either I’d lose out on the deal because I had no investor. Or I’d find an investor who would eventually invest elsewhere because I didn’t have a deal ready to go.

After months and months of this, I eventually partnered with someone. They had enough cash and patience to help see me over the line with my first investment. Fast forward to 25 and I had 30 units.

Not bad. But it was stressful, to say the least.

As other developers and real estate operators started to notice me, we got talking and I noticed they had a similar experience.

While travelling in Mexico, I discovered Twitter. At first, I started thinking about how I’d gone about business the wrong way. Real estate should come later after making your millions.

Once I got over that, I dug deeper into online writing and the Twitter world. It’s clear that by putting out your thoughts and ideas in 240-character posts, you can create a magnet which attracts your ideal audience.

I jumped on this and started posting daily. I quickly made new friends, learned something new each day and started a new business.

By writing online, you can share your thoughts and ideas to attract investors for your projects. It’s the most scalable way to create leverage and automate your fundraising.

I like to think of it as investing in digital real estate. Each post acts as a small magnet, attracting your target audience into your ecosystem.

From there, you can send them to your email list and nurture them more personally.

The result? Generate inbound investor leads and stop wasting time and money on outbound methods. Instead, you can spend more time on the thing which actually grows your business: acquiring real estate.

So, I can hear you all think, but how do I do this?

Well, if I was to start again in real estate (or any niche) here’s what I’d do:

1. Idea generation: start a dedicated note to capture all your ideas and thoughts.

2. What to write about: what you’ve done, what you’re working on, where you’re going and what you nerd out on. Keep cycling between these pillars

3. Educate and entertain your audience

4. Set a writing schedule: start with one hour a day: sit down, pick an idea from your notes and get writing

5. Improve through consistency: write daily and it’s impossible not to get better. Prioritise unique insights and worry about production quality later.

6. Engage daily: the Twitter and LinkedIn algorithms reward the active. Find accounts with your target audience, engage and show up in their comments to get traffic to your own page

7. Make it easy for people to follow you

8. Drive traffic to a free email course: building an audience is part one, and then you need to send it to an email list

9. Sell through email: social is for awareness, email is for selling

10. Do this for 6 months

There are entire books written on this framework which is why I’m keeping it simple for now. I’m soon launching a free email series which will walk you through the exact steps to take to generate 5 investor leads a week on autopilot.

Ways we can work together 🤝

Too busy to implement the above yourself? Let’s talk. I help busy founders in the real estate space to leverage their thoughts and experience online to attract investors and projects.

If you’re interested in how this can work, grab some time on my calendar here.

Food For Thought 🧠

I’m a big believer in working on yourself more than your business. So, here’s some brain food to help you grow personally and unlock business growth:

1. You don’t have a time management problem, you have a focus problem: stop trying to do too many things. Work out what’s most important and go all in. Block out distractions and go all in.

2. Intensity is the most effective lever you can pull in the short term: if you’re looking to achieve something quickly, do more of it. Consistency will form as a result.

3. Throw your weight around: people who are good at getting what they want make a lot of noise. There’s a lesson there. Get comfortable putting yourself out there with force. You can’t wait for things to come to you. Less brakes and more gas.

That’s a wrap. Would love to hear your thoughts and what you’re working on. Shoot me a reply and we can talk.

Happy Sunday

Tom ✌️