I just went viral

Viral Post Breakdown

So I went viral last week.

• 4.2 million impressions

• Doubled my following

• 14k engagements

So far this has led to:

• 50+ dms

• 5 sales calls

• 1k+ connection requests

• Invite to write in a major publication 

Great reminder of why a personal brand is so powerful.

Building leverage on the internet is truly awesome.

The dopamine rush is pretty good too.

I’ve recorded a Loom breaking down my initial thought process and sharing some ideas on how you can replicate this post format here.

Working on doing more deep dives into my writing process. Feel free to DM me if you have specific questions.

If you’re running a 7-figure B2B company and looking to achieve similar results on LinkedIn, then let’s talk.

Weekly Round-Up

What got done this week:

I prefer the reframe “what got done” instead of “what did I do”.

The latter is how you end up in the busy trap without making progress.

Driving growth:

• Wrote 3k + words

• Took 3 sales calls

• Replied to 50+ DMs

Routine experiment:

I’ve been waking up earlier and heading straight to the same coffee shop to work on the most important needle-moving tasks.

Deep work is nearly always the solution before trying to add more hours.

Building my power team:

Recently engaged with a new accountant who is amazing. Never enjoyed this side of the business, but it’s a game changer when you find someone who knows what they’re doing.

For fun:

I’m loving AI agents right now. Currently working on one to extract invoices from my Gmail so I never miss one.

Recharging:

Went for a sauna and cold plunge on Friday night to catch up with a friend. One of my favorite ways to recharge.

Until next week

Tom ✌️