How I convinced my ADD brain to write in one niche (despite having 1000 interests)

How I convinced my ADD brain to write in one niche (despite having 1000 interests)

You know that feeling when you're staring at a blank screen, about to write something... and your brain just freezes? 😅

I was literally just helping a founder with this yesterday - she had LinkedIn open in one tab, Twitter in another, and a half-written Medium post collecting digital dust.

Here's what most of us do: We sit there thinking about ALL the things we could write about:

• That product strategy that worked

• That leadership lesson we learned

• That wild AI thing we saw

• That time our cat walked across the keyboard and accidentally wrote better code than we did

And what happens next?

Absolutely nothing.

(Trust me, I've been there. My drafts folder is where good intentions go to die.)

Here's the thing about being a founder - you're already spinning too many plates. Adding "content creator" to your plate feels like someone suggesting you should also learn juggling. While blindfolded. On fire. 🔥

But here's why this matters...

You know what happens when you try to be everything to everyone?

You end up being nothing to nobody.

(I learned this the hard way - my first 6 months of posting online looked like a garage sale of random thoughts)

Quick story: I was scrolling LinkedIn yesterday and saw like 47 founder posts. You know how many I remember? One. 

Why? Because that person consistently talks about one specific thing - they're "the AI ethics person" in my head now.

Everyone else? Forgotten about.

So let's fix this. Right. Freaking. Now. 

Here's your gameplan (I'm making this stupid simple because we've all got enough complexity in our lives):

1. Grab your phone

2. Write down 3 things you nerd out about. Like, "will-talk-about-this-after-3-beers" level stuff

3. Text 3 friends: "Yo! Quick q - what would you say I'm really good at?" (The answers will shock you, trust)

4. Find where these overlap → That's your content sweet spot

Quick example: My friend Sarah (not her real name because she'd kill me) was ALL over the place with her content.

She loved:

• Tech 🤖

• Stories 📚

• Making people better at stuff 📈

Her friends kept saying she was amazing at getting teams fired up.

The lightbulb moment? 

She became "the founder who uses storytelling to build better tech leaders" and now her content writes itself.

Imagine a bear for a second. Then a unicycle. Nothing special, but put them together and things get interesting. Bear juggling on a unicycle? Now that will get attention.

That's the magic intersection you're looking for. You’re not married to your niche forever, it’s okay to pivot down the line.

If you’re strapped for time and need some help writing online, then let’s talk.

Micro Thoughts 💭

3 things I’ve seen this week which got me thinking:

1. Make before you manage. Every day.

2. Figure out the basics before looking for the hacks.

3. Time is our most valuable asset. It’s also capital. But there are no refunds for spending it incorrectly.

Until next week

Tom ✌️