Finding your niche, finances & micro thoughts

Author

Tom Scourfield
January 20, 2025

How to find your niche

I wrote the other day on how to find your niche, check out the framework here.

For creators looking to grow a digital business, I like the approach of mixing your skills and interests and capturing two audiences:

  1. Those ahead of you to sell services to

  2. Those just behind who you can sell products to

So I arrived at:

  1. Founders in the tech & real estate space: this is who I work with in my service company.

  2. Behind: I’m still figuring this out and for now I’m just leaning into my experiences from:

  • Transitioning from a real estate business to a ghostwriting business

  • Turning ADHD into an advantage

  • Travel and Philosophy

Looking for some help finding your niche and building your personal brand, then let’s talk.

I wish I knew this money system before starting my business

Everyone talks about making money online.

No one talks about keeping it.

For most business owners, checking the bank balance is as good as the system gets.

I found out the hard way why this doesn't work with my ADHD brain:

• Forgotten subscriptions

• Missed deadlines for bills

• No idea how much profit was available to use

Then I read Profit First and it clicked.

The simple system that changed everything:

  1. Flip how you think: Take profit first, then run your business on what's left

  2. Open four accounts: Money In, Profit (1%), Tax (25%), Spending, OPEX

  3. When money comes in, split it straight away

  4. Move money every 2 weeks, not randomly

  5. Only spend what's in your spending account

  6. Never touch your Profit (it's sacred)

  7. If Spending feels tight, get creative - that's the point

That's it. No complex spreadsheets. No mental math.

This saved my business brain.

Micro Thoughts

Here are some of my favorite quotes and thoughts I’ve collected this week:

  1. Always seek the truth. Being radically honest with yourself and those around you is a superpower. Sometimes you just have to face the music and look for the thing that’s holding you back.

  2. When was the last time you made a good decision from a place of fear? I couldn’t think of one, but I never regretted a time when I took action despite fear being present.

  3. Why is it so hard to switch off at times? In the age of knowledge work, we get paid for our thinking and judgements. You’re working on an assembly line, your work is done once you step away. In the knowledge world, there’s no clear separation- we’re always on.

Until next week

Tom ✌️